I’m definitely not the first to write about the impact of using video on your landing page, and I won’t be the last. However I’m hoping that you can find something of interest from my experiences and at worst pass some time…I’ve set the bar too high haven’t I? So, what makes a good video on your site?
This is the first of hopefully many landing page optimisation posts allowing me to share my bit of expertise and motivate you to have a more in depth critical look towards your landing pages.
I am a true believer of the never stopping optimisation process, continually looking for improvement insights combined with a regular testing. In order to strengthen this point, there is no better place to start than our own website…
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