Tomorrow evening Attacat Tim will be co-speaking along with Euan Duncan from MacRoberts LLP at the Scottish Society for Computers and Law about the topic of SEO and the Law. Learn more about what the evening holds here…
Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.
Is this a warning to advertisers or a special case?
The recent update to the Consumer Protection from Unfair Trading Regulations Act has garnered much attention in advertising circles for its potential to cause havoc with current buzz marketing practices (practices that, arguably, fall under the stealth marketing umbrella and are therefore already illegal but thats another issue entirely).
However, the implications for optimisation and paid [...]
The new trademark regulations from Google, due to be implemented on May 5th 2008, will no longer have the same restrictions that we have enjoyed (or endured, depending on perspective!) with trademarks in the UK & Ireland. This change in policy brings the UK & Ireland into line with the policy in US & Canada where bidding on trademark terms is now commonplace.
Who’s bright idea this is I have no idea, but it is now a legal requirement to have your company registered address and number on your websites and e-mail signatures. Get the full thoroughly exciting details from Companies House.
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