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The Attacat BrainPosts Tagged ‘ Likes ’

Facebook’s “objectives” targeting: what it means for us

Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.

Google Plus One Button

Spam Proof? Why Google’s +1 will be difficult to abuse

Following the (partial) release of Google’s Plus One button, there has been a lot of chat amongst the SEO community about what impact it may have on rankings. The debate that has interested me is the one around whether it is spamable or not. More of that below.

What is Plus [...]

Search is Search Paper li Story

A new SEO tactic: Sharing other people’s content

It is the people who create content that have traditionally reaped internet marketing rewards and search engine love.  People who have simply curated or “shared” other people’s content have tended to get less credit (with many notable exceptions, not least Google themselves).
Credit for Sharing
The rise of Twitter, Facebook and their counter parts is changing that. [...]

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Sharing and SEO Updates: A follow up to the Sharing New Media Breakfast

At last month’s New Media Breakfast, Gordon White and myself discussed the topic of content sharing.  Whilst I covered quite a lot of additional ground this time, I was still allowed to have my usual indulgence of a few minutes looking at the SEO aspects of the topic.
This morning my Twitter feed [...]


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