Facebook is testing a new targeting option to reach users 'more likely' to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn't be confused with the actual purpose of the campaign.
Latest thoughts for: likes
Following the (partial) release of Google’s Plus One button, there has been a lot of chat amongst the community about what impact it may have on rankings. The debate that has interested me is the one around whether it is spamable or not. More of that below. What is Plus One (aka “+1”, “pluses”) It’s […]
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