Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.
At last month’s New Media Breakfast, Gordon White and myself discussed the topic of content sharing. Whilst I covered quite a lot of additional ground this time, I was still allowed to have my usual indulgence of a few minutes looking at the SEO aspects of the topic.
This morning my Twitter feed [...]
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