Inspiration is literally everywhere, and I found it in a quite bizarre situation.
A text dating site (and I have a girlfriend)….gulp.
photo credit: engineroomblog
The other night after a few pints in a private booth, the [...]
The Attacat Month In Numbers – April 2011
What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by Adcenter [...]
It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.
Reading between the lines it [...]
There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.
t is a sign of the how things have changed that I am able to describe Microsoft as the “Little One” but in the search game, that is exactly what they are. Yesterday’s announcement of the Yahoo/Microsoft search deal sees Microsoft move up a place in the pecking order and Yahoo Search rolling out of the bed.
In a move which is only surprising in how long it has taken and the limit of its scope, the Google AdWords blog has just announced a beta test of demographically targeted adverts.
Microsoft have just launched” their new adExcellence accreditation into the UK. This is Microsoft AdCenter’s answer to the Google AdWords Qualified Google Advertiser program.
The rest of the predictions we would have “almost put money on”
Prediction 6 – Google will take landing page quality into account for determining your AdWords ranking. Google will also give an indication of quality score which will wake up some currently inefficient advertisers.
ack in January, we sat down and put down some thoughts about how search engine advertising would evolve through 2007, not least so we could entertain ourselves in the run up to Christmas by seeing how wrong we were.
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