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The Attacat BrainPosts Tagged ‘ Microsoft AdCenter ’

PPC roundup: March

Google Display Network Improves Management Options
AdWords Expands Campaign Limits (Again)
General Downturn in Ad Spend
Feeling Negatively About Microsoft?
adCenter Changes Geo Targeting
Alliances Strengthen Between Google’s Competitors
Why You Need to Maintain the Momentum of your PPC

Friendly young woman, always sliming

Adwords ad copy – unusual places for inspiration

Inspiration is literally everywhere, and I found it in a quite bizarre situation.
A text dating site (and I have a girlfriend)….gulp.

photo credit: engineroomblog
The other night after a few pints in a private booth, the [...]

Attacat Month in Numbers

Month In Numbers – April 2011

The Attacat Month In Numbers – April 2011

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PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by

Microsoft AdCenter Logo

Yahoo & Bing UK Transition now earlier in 2011?

It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.

Reading between the [...]

punctuation

LINK: The final word on PPC punctuation. Period.

There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.

The Final Word on Punctuation. Period. | The Search Agents

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There were 3 in the Bed and the Little One said

t is a sign of the how things have changed that I am able to describe Microsoft as the “Little One” but in the search game, that is exactly what they are. Yesterday’s announcement of the Yahoo/Microsoft search deal sees Microsoft move up a place in the pecking order and Yahoo Search rolling out of the bed.

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Google Demographic Targeting Beta

In a move which is only surprising in how long it has taken and the limit of its scope, the Google AdWords blog has just announced a beta test of demographically targeted adverts.

Microsoft AdCenter Accreditation

Microsoft have just launched” their new adExcellence accreditation into the UK. This is Microsoft AdCenter’s answer to the Google AdWords Qualified Google Advertiser program.

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Review of Attacat’s 2007 Predictions part 2

The rest of the predictions we would have “almost put money on”

Prediction 6 – Google will take landing page quality into account for determining your AdWords ranking. Google will also give an indication of quality score which will wake up some currently inefficient advertisers.


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