ack in January, we sat down and put down some thoughts about how search engine advertising would evolve through 2007, not least so we could entertain ourselves in the run up to Christmas by seeing how wrong we were.
New Media Age are reporting that Microsoft AdCenter will shortly be introducing its “Wealth Index” system to the UK. This will allow us to target searchers of a certain wealth level.
Google has been pretty busy in the last couple of weeks. You probably noted the DoubleClick deal but did you spot the quiet addition of “Web History” to Google’s offering?
Microsoft AdCenter have announced “the launch of Live Search and the upcoming migration of MSN Search to Live Search over the next few days”.
It seems unlikely that this will have any major step change on your campaigns but it made me have a bit of a nose around. One feature that I noticed in [...]
Microsoft have launched an extended pilot on their new search engine advertising product AdCenter. We are still finding masses of problems with the functionality but it is great to be able to get more clients up and running and get the data that that will bring. Full launch in the UK is [...]
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