iPad & Tablets lead to a more grown up Social Media?
One view anyway – seemingly based on the assumption that Tablets are going to appeal to a more mature demographic. Personally I’m not sure that the two correlate as much as implied.
Google Latitude allows you to broadcast your current location to friends, family (and colleagues no doubt!). It’s hardly a surprising development but it is a reminder of how Google is going to be able to improve it’s locational targeting for AdWords and other advertising products. (Opt-in of course!)
ack in January, we sat down and put down some thoughts about how search engine advertising would evolve through 2007, not least so we could entertain ourselves in the run up to Christmas by seeing how wrong we were.
Google now offer the facility to create a mobile compatible web page for use with mobile search adverts. This brings AdWords broadly in line with Yahoo! mobile search offering which has always had a more info page.
The mobile page itself is pretty limited (see the Attacat example) to [...]
Yesterday the entire team headed out for a trip to Dublin to meet up with our support team at Google.
Happy New Year. Hopefully you have had a good break and have managed to get your head back down to work without too much effort. This is our first official newsletter. We hope you find it interesting – please let us know what you think and if there are any topics you [...]
Microsoft have quietly made a mobile search platform available. It is showing some sponsored results, going for a similar approach to Yahoo! and Google of making phone numbers prominent.
The interface is much more cluttered though offering news, local info etc as well as search results.
Just stumbled across a form to sign up for Yahoo! Search Marketing’s BETA for mobile PPC adverts that we blogged about in early October. They have some nice images showing how it works. Like the Google version, you don’t need to have mobile content to participate.
I found it after
Ask (formerly Ask Jeeves) have released a new mobile service that I would loosely describe as Ask’s mobile portal. It is commendable for its simplicity and ease of use.
It obviously also includes a mobile version of the Ask search engine which is also very minimalist. So minimalist in fact, that there [...]
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