Today, we get into the nitty gritty of structure. PPC neophytes, you may need to look away. This is about to get real.
When analysing the search queries which have been activating your ads, it’s easy to become confused by the depth of strange search queries that Google shows your ads to. Why is the search query ‘football fixtures’ every considered relevant to the keyword ‘rugby socks’? The truth is Google doesn’t directly measure relevancy in the semantic way humans do – it’d just be too complex – how would they know that ‘Usain Bolt’ isn’t related to ‘nuts and bolts’, and that ‘Cheryl Cole’ once was, but is no longer, relevant to ‘Simon Cowell’?
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Infographic: How the Adwords Auction Works
Google announced last week that they have improved the Google Suggest interface and have rolled it out to 170 of its domains on 50 different languages.
Not only is this useful for searchers, but also for us search marketers. I often use Google Suggest when building keyword lists as well […]
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