Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering 'What is going on?', online surveys (as a part of user voice/feedback tactic) are responsible for answering 'why is it happening?' (not a quote, just a personal interpretation). I've stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious...
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