Just spotted a location extension that I’ve never seen in the wild before – an Adwords-style ‘+’ extension beneath a couple of results on the SERP.
Google decided to display the address line with the option to drop down and see the map. Personally I like the change.
Google may getting a little too big for it’s boots. If I type something into the search box and hit enter then shouldn’t I at least be given the courtesy of being shown results what I’ve typed – the words I carefully considered for purpose? Well now Google seems to be manipulating search results in a hidden way by not telling me they had omitted a word from my search query until the bottom of the second page of results. Are they playing a sneaky game that could increase your advertising costs?
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