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The Attacat BrainPosts Tagged ‘ Pay per Click ’

Amazon Product Ads | The 5/6 Ws that you should know

A recent edition to the PPC arsenal comes in the form of Amazon Product Ads (APA) and we’re quite excited about it, but there’s still quite a few people who aren’t exactly sure what it is so here’s a run down of the basics.

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PPC Roundup – April 2011

What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.

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PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by

Microsoft AdCenter Logo

Yahoo & Bing UK Transition now earlier in 2011?

It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.

Reading between the [...]

Bubbles in the ice

Google AdWords Agency Transparency: Yes, we expect to tick all boxes without a problem

Andrew Girdwood has recently posted on E-Consultancy that Google are going to be tightening up the terms and conditions it has with it’s agency partners.  Such partners include internet marketing agencies such as ourselves, as well as traditional advertising agencies and even PR companies with search budget to control (“control” perhaps [...]

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The Joy of Search: This Thursday (15th April) at the Tower Restaurant Edinburgh

Just a quick reminder that I am going to be doing a talk which has been titled “The Joy of Search”.
It’s a look at the basics of search engine optimisation and pay per click in today’s market place.
The details: this Thursday 15th April 2010 at 8am at the Tower Restaurant on Chamber Street.
This [...]

PPC and SEO New Media Breakfast in Glasgow round up

I’m just back in Edinburgh having had the opportunity to present on Search Engine Optimisation and Pay per Click at this morning’s New Media Breakfast in Glasgow.
(The event is being re-rerun for Edinburgh folk on Thursday April 15th – Book now!)
It was a great turn out and thanks to [...]


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