There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.
It’s quite a frequently asked question: should you include a phone number or not in your Google AdWords and PPC adverts?
The short answer is “no (in most cases)”. Here’s an excellent more detailed answer: How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate.
In another odd PPC move, Google appear to be testing PPC adverts not targeted to the search query but ‘related’ to it.
It seems as though Google is considering inserting 5-star rating into paid search results, and has begun testing it in selected results. From the examples seen so far it appears to be drawing through Amazon product ratings, but there is potential for using a wide range of website rankings. What chance of Google showing us Ebay seller ratings, or property reviews for accommodation results?
Google is never one to rest, always testing new ideas and alterations to the search results format. The latest we’re seeing evidence of is search suggestions in the right-hand-side paid search results column, worded as ‘Also try’.
Great blog post over at Wordstream, following up on another post that had used Google trends to try and show that “Search Engine Optimisation” is dead – true people have moved on “SEO” is very much alive!
As we’ve certainly been seeing there’s much more buzz about social media & SEO is [...]
Google have unveiled a new keyword match type called Modified Broad. This new keyword matching option allows the average PPC boffin to gain a level of control in terms of their keyword targeting and scope.
Please note that the two trainee positions have now been filled.
We need to go from a team of 5 highly skilled Edinburgh internet marketing professionals to a team of 7. We are in the process of recruiting an experienced practitioner (an opportunity that is still open) but if you didn’t [...]
An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click! This two bites of the cherry approach and the [...]
I’m just back from presenting on the “Joy of Search” for the New Media Breakfast series that runs monthly in both Edinburgh and Glasgow. It was another excellent turnout (60+) and the stunning Tower Restaurant in Edinburgh provided the backdrop.
Unlike the Glasgow event we sadly didn’t have a Twitterfall in action which [...]
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