Insight into PPC from both sides of the coin. The small business perception of PPC and the reality of what a knowledgeable PPC team can offer.
Latest thoughts for: ppc
Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.
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