Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.
What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by
Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.
Is this a warning to advertisers or a special case?
Back in December I blogged about the importance of local search, and promised a follow up post about Google’s new local ad product – Google Boost. Boost was initially launched in selected U.S. cities in October 2010 and rolled out across the rest of the U.S. in late January. It is now being [...]
It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:
Change to Google SERP increases the visibility of the top 3 pay-per-click spots by about 30%…
You can follow best practice guidelines, adopt recommended systems and try to institutionalise the whole process, but at the end of the day every client, every campaign and every search engine user will always be different. But throwing caution to the wind, here’s my interpretation of how a PPC campaign can be managed.
Google may getting a little too big for it’s boots. If I type something into the search box and hit enter then shouldn’t I at least be given the courtesy of being shown results what I’ve typed – the words I carefully considered for purpose? Well now Google seems to be manipulating search results in a hidden way by not telling me they had omitted a word from my search query until the bottom of the second page of results. Are they playing a sneaky game that could increase your advertising costs?
There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.
It’s quite a frequently asked question: should you include a phone number or not in your Google AdWords and PPC adverts?
The short answer is “no (in most cases)”. Here’s an excellent more detailed answer: How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate.
0131 220 1441
Share This
See Attacat on
