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The Attacat BrainPosts Tagged ‘ PPC ’

Attacat Month in Numbers

Month In Numbers – May 2011

The Attacat Month In Numbers – May 2011

attacat brain

PPC Roundup – April 2011

What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.

Attacat Month in Numbers

Month In Numbers – April 2011

The Attacat Month In Numbers – April 2011

jack johnson:supposed to be

Online Advertising: An overview presentation for East Lothian Coffee Morning

Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.

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PPC Roundup – March 2011

What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by

Money

Trademarks in PPC: A new development?

Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.

Is this a warning to advertisers or a special case?

Local Search – Google Boost

Back in December I blogged about the importance of local search, and promised a follow up post about Google’s new local ad product – Google Boost. Boost was initially launched in selected U.S. cities in October 2010 and rolled out across the rest of the U.S. in late January. It is now being [...]

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Adwords and Facebook ads: Go tweak crazy

It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:

Google SERP change: More real estate for PPC ads

Change to Google SERP increases the visibility of the top 3 pay-per-click spots by about 30%…


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