Latest thoughts for: product-listing-ads

Attacat_Steve

How PPC is Destroying SEO: Culture Cultivation and Taxation

Over the past decade Google's business model has been one of culture cultivation followed by taxation - where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google's transition from a seemingly ad-supported free service, to it's real form of an advertising platform with a few non-commercial results to maintain a rounded service.

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Attacat_Steve

creating your Google Product feed: a quick overview

As Google Shopping moves to a paid platform, it's more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it's about time for an update!

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Attacat_Steve

PPC replaced by robots:could automation force account managers out of a job?

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