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The Attacat BrainPosts Tagged ‘ Quality Score ’

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Impression share metrics at ad group level

Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.

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2 weeks ago

Adwords is CPM: Why CPC doesn’t mean free impressions

The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, [...]

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5 months ago

Visible Quality Score A Tale of Two Cities

Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, [...]

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5 months ago

google related adwords

Another Google Test: Are you related?

In another odd PPC move, Google appear to be testing PPC adverts not targeted to the search query but ‘related’ to it.

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1 year ago

Ad Sitelinks: More Than a CTR Booster

In November 2009, Google introduced the ‘ad sitelinks’ feature which allows advertisers to enter up to ten sitelinks to appear under any advert within a campaign. When AdWords first launched this feature last year, I immediately added sitelinks to a generic campaign which mostly used the homepage as a landing page. The top 4 sitelinks covered the 4 most popular product ranges on the site. On day 1, the click-through-rate improved by 12% compared to the day before.

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1 year ago

Search Engine Journal Logo

LINK: The cost of changing AdWords accounts

One for the AdWords quality score geeks: Interesting case study of an advertiser who just duplicated a long established AdWords account into a new account.
LINK: Do New Advertisers Pay 4x More Than Established Advertisers? | Search Engine Journal.
This is obviously just one case study.  We’ve always known there is a pain barrier that [...]

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1 year ago

Social Media Podcast

Quiet News Day: You are listening to…erm…Tim Barlow?

It’s fair to say I have a little way to go before I become Pete Tong, but of late, I’ve been getting some real exposure to the radio-type format that is audio podcasting.
This is thanks to a new residency slot on the Social Media Podcast. (Cringing whilst writing the word “residency”, but hey [...]

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1 year ago

Blog Partner Logo

97 Tips and 2 Quotes from SMX Advanced London

After two days of presentations and a good few hours going through my notes, here is the list of points that I took away from the organic search and social media tracks at SMX Advanced London (the premier high level search conference this side of the Atlantic).
I’ve bolded what I consider to [...]

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1 year ago

iAd presentation

3 Fails of the Proposed iAd Charging Model

An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click!  This two bites of the cherry approach and the [...]

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1 year ago

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Getting to grips with Quality Score

Quality Score can often spark habitual chin stroking and raised eyebrows.  If you are having issues, do not fear we have found an excellent blog piece that covers all you need to know about the infamous Quality Score.
www.redflymarketing.com/blog/how-to-improve-quality-score-the-ultimate-guide
Enjoy

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1 year ago

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