You may have heard chat about recent changes to Google's search ranking algorithms, named Panda and Penguin. Over a three week period in April 2012 these major iteration updates or 'filters' to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms? Google Panda For on-page factors and usability. Google Penguin Equivalent filter targeting offsite factors and links.
Latest thoughts for: ranking
Google Analytics & SEO (focussed more around blogging) given to the Junior Chamber International (Edinburgh)
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter