Roundup | Attacat of Edinburgh - Part 2
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PPC Roundup – June 2011

 

MSN adCenter gets an upgrade!
Another round of upgrades this month, including radius based geo-targeting options, colour coded flag alerts in the interface to notify the account manager of things needing their attention and the desktop tool now has more ways to review Quality Score data and improve budget calculations. Full article here.
 
Adwords Interest Categories [...]

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Local Search Roundup – June 2011

Here is a quick summary of the local search news I’ve been reading in June..

Google adds business characteristics to maps listing

2.2 billion local queries on Google

What NOT to do on local business websites

Google now showing local +1 counts

5 creative location-based campaigns for small business to learn from

Attacat Month in Numbers

Month In Numbers – June 2011

Attacat Month In Numbers – June 2011

attacat brain

PPC Roundup – May 2011

Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
 
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]

Local Search Roundup – May 2011

Here’s what I picked up in local search news in May…

Google adds postcode outlines to map one box

Bing adds bulk uploads to local business listing

Google announce that location extension will now be charged on a CPC basis

6 key takeaways from the Local Search Association’s inaugural conference

30% of businesses are using local search as a marketing tool

Attacat Month in Numbers

Month In Numbers – May 2011

The Attacat Month In Numbers – May 2011

attacat brain

PPC Roundup – April 2011

What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.


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