Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?
Well actually no, there is no battle. Not really anyway 
Notes from Will Critchlow’s presentation at Distilled’s Link Building conference in London, 30th March 2012. More coverage here.
Will Critchlow
from distilled.com
Why isn’t my linkbuilding working?
Ask “why?” three of four times. There are usually three mains problems:
You’re not doing anything
You’re not doing enough / you’re not doing the right [...]
LinkLove London is the advanced link building conference that everyone’s been talking about. I’ve managed to wangle my way into the conference (thanks Tim/Ben) on the condition I blog, so here are my notes and round-ups of the best tips:
(Notes from the London Link Love Conference)
Presenter: Jane Copeland
from Ayima.com
If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”.
Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his [...]
(Notes from the real London 2012 event: Link Love)
Presenter: Branko Rihtman
from rankabove.com and seo-scientist.com
Branko is a bit of a scientist (SCIENCE! – love it) and likes playing around with bacteria, and talks about how science has a place in SEO. Scientific principles and the scientific [...]
(Notes taken at Link Love London 2012 conference)
Presenter:
Mike King
iAcquire.com
Mike King, the newly announced Director of Inbound Marketing at iAcquire, led a very informative and data-led presentation on linkbuilding and outreach emails.
Using data both from the internal team at iAquire – and their iRank system – and [...]
search changed by 35% in november.
Or was that 6%?
Google have been stepping up their efforts to communicate changes to webmasters. We’ve seen them give us heads up of forthcoming changes (so called “weather reports”), we’ve seen them quantify the impact of some changes (see fresh content commentary below), and now we’ve even seen them start [...]
Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]
Here’s my recap on what’s been important in Local Search this month:
Google overhauls Places pages
10 top tips for local optimisation
Bing Business Portal (BBP) image control
New Android local functionality
Timeline for listing a new business
There can be no doubt that search engines are not just a commercial tool any more. It became the optimal starting point for any information research, especially in countries with no freedom of speech and an entirely corrupted media, search engines would be the last reliable resort of finding trustworthy information.
In the business world, tactics have focused on optimising “the right pages” in order to outrank the pages with harmful information (think about brand search queries where “Company X is a scam” is on the first page of results). This is already so common that arguing about the ethics is useless. When millions of dollars are spent on building the brand equity, any method becomes ethical by default. A few thousand dollars for an SEO company is a very cost effective method considering the potential harm bad reviews can cause the company’s bottom line.
However, when a government company is offering taxpayer’s money in order to hide their own mistakes it’s definitely over the top.
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