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The Attacat BrainPosts Tagged ‘ Search Engine Optimisation ’

Stop Search

Doing Search? “Stop it – it’s not clever”

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?

Well actually no, there is no battle. Not really anyway :)

Link Love Notes: link building that works #LinkLove

Notes from Will Critchlow’s  presentation at Distilled’s Link Building conference in London, 30th March 2012. More coverage here.

Will Critchlow
from distilled.com
Why isn’t my linkbuilding working?
Ask “why?” three of four times. There are usually three mains problems:

You’re not doing anything
You’re not doing enough / you’re not doing the right [...]

Link Love London: SEO Conference Coverage from Attacat Joel #LinkLove

LinkLove London is the advanced link building conference that everyone’s been talking about. I’ve managed to wangle my way into the conference (thanks Tim/Ben) on the condition I blog,  so here are my notes and round-ups of the best tips:

Link Love Notes: Golden link building #LinkLove

(Notes from the London Link Love Conference)

Presenter: Jane Copeland
from Ayima.com
If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”.
Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his [...]

Link Love Notes: Social sharing and SEO #LinkLove

(Notes from the real London 2012 event: Link Love)

Presenter: Branko Rihtman
from rankabove.com and seo-scientist.com
Branko is a bit of a scientist (SCIENCE! – love it) and likes playing around with bacteria, and talks about how science has a place in SEO. Scientific principles and the scientific [...]

Link Love Notes: What works in SEO outreach emails? #LinkLove

(Notes taken at Link Love London 2012 conference)

Presenter:
Mike King
iAcquire.com
Mike King, the newly announced Director of Inbound Marketing at iAcquire, led a very informative and data-led presentation on linkbuilding and outreach emails.
Using data both from the internal team at iAquire – and their iRank system – and [...]

SEO Roundup: How SEO evolved in November 2011

search changed by 35% in november.
Or was that 6%?
Google have been stepping up their efforts to communicate changes to webmasters. We’ve seen them give us heads up of forthcoming changes (so called “weather reports”), we’ve seen them quantify the impact of some changes (see fresh content commentary below), and now we’ve even seen them start [...]

Google Trends

The Power of Creating your own Keywords: The case of Inbound Marketing and Rapid Growth Optimisation.

Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]

Helenium autumnale  ~ Solbrud

Local Search Roundup – July 2011

Here’s my recap on what’s been important in Local Search this month:

Google overhauls Places pages

10 top tips for local optimisation

Bing Business Portal (BBP) image control

New Android local functionality

Timeline for listing a new business


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