search changed by 35% in november.
Or was that 6%?
Google have been stepping up their efforts to communicate changes to webmasters. We’ve seen them give us heads up of forthcoming changes (so called “weather reports”), we’ve seen them quantify the impact of some changes (see fresh content commentary below), and now we’ve even seen them start [...]
Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]
Here’s my recap on what’s been important in Local Search this month:
Google overhauls Places pages
10 top tips for local optimisation
Bing Business Portal (BBP) image control
New Android local functionality
Timeline for listing a new business
There can be no doubt that search engines are not just a commercial tool any more. It became the optimal starting point for any information research, especially in countries with no freedom of speech and an entirely corrupted media, search engines would be the last reliable resort of finding trustworthy information.
In the business world, tactics have focused on optimising “the right pages” in order to outrank the pages with harmful information (think about brand search queries where “Company X is a scam” is on the first page of results). This is already so common that arguing about the ethics is useless. When millions of dollars are spent on building the brand equity, any method becomes ethical by default. A few thousand dollars for an SEO company is a very cost effective method considering the potential harm bad reviews can cause the company’s bottom line.
However, when a government company is offering taxpayer’s money in order to hide their own mistakes it’s definitely over the top.
Following the (partial) release of Google’s Plus One button, there has been a lot of chat amongst the SEO community about what impact it may have on rankings. The debate that has interested me is the one around whether it is spamable or not. More of that below.
What is Plus One (aka [...]
At last month’s New Media Breakfast, Gordon White and myself discussed the topic of content sharing. Whilst I covered quite a lot of additional ground this time, I was still allowed to have my usual indulgence of a few minutes looking at the SEO aspects of the topic.
This morning my Twitter feed [...]
The latest New Media Breakfast covered the topic of Video for Business. As is becoming customary, I was invited to do a short slot on the search engine optimisation (SEO) aspects of the topic. Here’s what I talked about in relation to SEO & video, both in Glasgow last month and [...]
It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.
Reading between the lines it [...]
I’d love to blog about this fully as this is such a HUGE change in my view, but time is short. See in the meantime please read Search Engine Land’s report of the recent change to Google results pages for local queries.
Google Analytics & SEO (focussed more around blogging) given to the Junior Chamber International (Edinburgh)
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