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The Attacat BrainPosts Tagged ‘ SEO Ranking Factors ’

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

LINK: Periodic Table of SEO Ranking Factors

As I mentioned last week, a sweet SEO infographic deserves a ‘link of appreciation’ and this one from Search Engine Land is more than worthy. (Below is the condensed version, see the full one here)


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