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The Attacat BrainPosts Tagged ‘ SEO reading ’

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

Yoda - SEO resources for beginners

Must-Read Resources for SEO Newbies

New to SEO? Read on for the most readable resources to get you started on the right path.


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