Latest thoughts for: the-bigger-picture


Email marketing optimisation – list targeting tips

The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here's some tips and a real-life case study:

Continue reading >

Attacat Joel

LINK: Tinker with WordPress themes

At Attacat we like Wordpress. It's good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that's where the chaps at Yoast have helped out by providing a cool infographic that explains the mains 'chunks' of a Wordpress theme.

Continue reading >

Like the Brain? Sign up for the packed-full-of-tips monthly newsletter