The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here's some tips and a real-life case study:
Latest thoughts for: the-bigger-picture
At Attacat we like Wordpress. It's good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that's where the chaps at Yoast have helped out by providing a cool infographic that explains the mains 'chunks' of a Wordpress theme.
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