The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:
At Attacat we like Wordpress. It’s good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that’s where the chaps at Yoast have helped out by providing a cool infographic that explains the mains ‘chunks’ of a Wordpress theme.
Following Google’s release of 3D street view earlier today they’ve now announced the next step in search: 3D search.
Search Engine Land has an article today called The 5 Rings of Conversion Optimisation. Apart from the title reminding me of a very inappropriate Best Man’s speech, I have to admit I found the article a touch on the overly scientific side. However it does remind us to think beyond [...]
Simple but Fantastic Conversion Tip
Sometimes you stumble across a gem. This tip taken from Dayton Bird’s Bird Droppings Blog (it’s amazing where you find yourself on the web these days)
I don’t know why this has been a more common conversation of late, but it has.
This isn’t the SEO or PPC argument, it is more the when SEO when PPC argument. The recurring comment has been “I’ll see how I get on with my organic listings first” or similar.
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