The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:
Get your face out of my tweet book. Your tube is too linked in. Confusing? Then catch up with May’s social media news.
Google social search goes worldwide, +1 site button teased
Twitter ‘follow’ button
Twitter buys Adwords tool Adgrok
Playstation Network hack fallout
Super-injunctions and Twitter censorship?
Wordpress is 8 years old
Tagged: Cup final 360-degree panoramic photo
Twitter photos and top trends
It’s with you everywhere – it’s mobile! But what’s different in May?
Google reveals mobile ‘wallet’ system – allegedly nicked from PayPal?
Mobile is changing keyword research for companies and agencies
Tablet > mobile men > mobile women
The numbers game – iPhone apps and Android devices
Google News gets location aware
Google Music on Android
Mobile landing page ‘best practices’
What’s been the news in the on-the-move world of mobile during April?
10m UK consumers use mobile commerce
Google introduces new mobile privacy controls
Survey reveals retailers aren’t ready for mobile commerce
iPhones are tracking your location history
LinkedIn mobile app finally arrives on Android
50% of those exposed to mobile adverts take action
Alex Salmond, First Minister for Scotland, has visited to cut the ribbon and open Attacat’s new Edinburgh office.
Facebook have announced the switchover to a new appearance for company/business pages today – you can access the new layout and functionality in preview now, with full switchover happening on 10 March. It’s certainly a welcome change, offering additional functionality that advertisers and companies have been screaming out for, including the ability to ‘become’ a business page.
It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:
The internet, and the ingenuity of those creating content on it, regularly comes to the fore when major social issues rear their heads. Nw Vote for Policies aims to cut through the political maneuvering and spin by enabling you too see who you really support.
Search Engine Land has an article today called The 5 Rings of Conversion Optimisation. Apart from the title reminding me of a very inappropriate Best Man’s speech, I have to admit I found the article a touch on the overly scientific side. However it does remind us to think beyond [...]
t is a sign of the how things have changed that I am able to describe Microsoft as the “Little One” but in the search game, that is exactly what they are. Yesterday’s announcement of the Yahoo/Microsoft search deal sees Microsoft move up a place in the pecking order and Yahoo Search rolling out of the bed.
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