(This is a reproduction of an article I originally wrote for the Franchise Academy’s newsletter)
Almost all franchise businesses stand to gain significantly from search engine marketings ability to connect you with active prospects.
Google AdWords (thatҒs the sponsored listings across the top and down the right hand side of the Google results page) is one of [...]
There’s an announcement of a significant change in Google’s trademark policy.
Hardly an internationally recognized metric but the “Attacat Excitement about New Paid Search Feature Index” (compiled (ish) from the general buzz in the office when one of the main search engines adds new features) has become notable (in the office anyway) for the very low score of any release on Yahoo! Search Marketing.
Last night Google launched a new qualification for Google Analytics specialists.
Google Latitude allows you to broadcast your current location to friends, family (and colleagues no doubt!). It’s hardly a surprising development but it is a reminder of how Google is going to be able to improve it’s locational targeting for AdWords and other advertising products. (Opt-in of course!)
Simple but Fantastic Conversion Tip
Sometimes you stumble across a gem. This tip taken from Dayton Bird’s Bird Droppings Blog (it’s amazing where you find yourself on the web these days)
Congratulations Hannah!
Hannah Gibson has become the latest member of the team to pass the Google advertiser exam with a score of over 90% (pass mark 75%).
Of course, this is the expected standard for all Attacat account managers so we weren’t surprised about her high score but that won’t stop the obligatory celebratory drinks.
Ethics is always a hot topic of conversation in the search marketing world. Of late there have been some discussions, led by Search Engine Land, about how some search engine optimisers seek to use the Google Webmaster Guidelines (Google’s much vaunted list of dos and don’ts for search engine optimisers) to try [...]
You may have been following the protracted saga of the proposed deal to show Google adverts on Yahoo! Google has finally pulled out of this deal blaming both the legal battle with the competition authorities as well as disapproval from some key advertisers.
f you happen to be passing Belfast way next Thursday, I am doing the paid search section of a search marketing seminar at the Balmoral Hotel, Blacks Road, Belfast, Northern Ireland. It’s free and also covers SEO.
0131 220 1441
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