The internet, and the ingenuity of those creating content on it, regularly comes to the fore when major social issues rear their heads. Nw Vote for Policies aims to cut through the political maneuvering and spin by enabling you too see who you really support.
Search Engine Land has an article today called The 5 Rings of Conversion Optimisation. Apart from the title reminding me of a very inappropriate Best Man’s speech, I have to admit I found the article a touch on the overly scientific side. However it does remind us to think beyond [...]
t is a sign of the how things have changed that I am able to describe Microsoft as the “Little One” but in the search game, that is exactly what they are. Yesterday’s announcement of the Yahoo/Microsoft search deal sees Microsoft move up a place in the pecking order and Yahoo Search rolling out of the bed.
(This is a reproduction of an article I originally wrote for the Franchise Academy’s newsletter)
Almost all franchise businesses stand to gain significantly from search engine marketings ability to connect you with active prospects.
Google AdWords (thatҒs the sponsored listings across the top and down the right hand side of the Google results page) is one of [...]
There’s an announcement of a significant change in Google’s trademark policy.
Hardly an internationally recognized metric but the “Attacat Excitement about New Paid Search Feature Index” (compiled (ish) from the general buzz in the office when one of the main search engines adds new features) has become notable (in the office anyway) for the very low score of any release on Yahoo! Search Marketing.
Last night Google launched a new qualification for Google Analytics specialists.
Google Latitude allows you to broadcast your current location to friends, family (and colleagues no doubt!). It’s hardly a surprising development but it is a reminder of how Google is going to be able to improve it’s locational targeting for AdWords and other advertising products. (Opt-in of course!)
Simple but Fantastic Conversion Tip
Sometimes you stumble across a gem. This tip taken from Dayton Bird’s Bird Droppings Blog (it’s amazing where you find yourself on the web these days)
Hannah Gibson has become the latest member of the team to pass the Google advertiser exam with a score of over 90% (pass mark 75%).
Of course, this is the expected standard for all Attacat account managers so we weren’t surprised about her high score but that won’t stop the obligatory celebratory drinks.
The Attacat Team could take your
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