Ethics is always a hot topic of conversation in the search marketing world. Of late there have been some discussions, led by Search Engine Land, about how some search engine optimisers seek to use the Google Webmaster Guidelines (Google’s much vaunted list of dos and don’ts for search engine optimisers) to try [...]
You may have been following the protracted saga of the proposed deal to show Google adverts on Yahoo! Google has finally pulled out of this deal blaming both the legal battle with the competition authorities as well as disapproval from some key advertisers.
f you happen to be passing Belfast way next Thursday, I am doing the paid search section of a search marketing seminar at the Balmoral Hotel, Blacks Road, Belfast, Northern Ireland. It’s free and also covers SEO.
Googles new browser, Chrome, has now been officially launched. As with most Google products we will most likely see quite a quick uptake of their new technology (based on WebKit, the open source engine used for Apples’ Safari browser) meaning that a not insignificant number of people will soon be surfing the web using [...]
I’ve been digging a bit further into the new layout of the More Sponsored Links on Google and it turns out that any clicks on these adverts are free!
In addition to the clicks being free they are also not recorded by AdWords and do not factor into any part of the system – no [...]
Recently (we believe the change happened on August 1st) we have seen a change to the display of the sponsored listing pages after the first page of results. When clicking on the “More sponsored links >>” link at the bottom of the normal 10 listings on the right hand side we are now presented [...]
A recent update to the AdWords keyword tool has caused a lot of excitement amoung search marketers, and certainly the introduction of search volume figures (as opposed to an indicator) is welcome.
The recent update to the Consumer Protection from Unfair Trading Regulations Act has garnered much attention in advertising circles for its potential to cause havoc with current buzz marketing practices (practices that, arguably, fall under the stealth marketing umbrella and are therefore already illegal but thats another issue entirely).
However, the implications for optimisation and paid [...]
Google have been spotted testing out a new Merchant Search Beta
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