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The Attacat BrainPosts Tagged ‘ Tracking ’

Google Analytics v2.0

Tracking more than just pages with Google Analytics

A long overdue blog post!  The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics.  There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]

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London SMX Advanced: Proving Social Media’s Value

Sure, social media’s has had plenty of hype – but how do you prove that it offers true value, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, Twitter, Digg or other social media campaigns? This session looks at concrete ways to measure ROI and performance of social media [...]


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