Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20. Is this a warning to advertisers or a special case?
Latest thoughts for: trademark
Last year Google updated their AdWords trademark policy in the US. The aim was to allow some non-trademark owners to use trademarks as keywords for their without having to get permission from the trademark owner. As , this policy has now been rolled out to the UK (as well as Ireland and Canada) and marks […]
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter