statsSpring is finally here in Edinburgh, and with it comes a fresh round of digital marketing stats for April! With Zach heading to ‘Straya for the month, I’ve hijacked the numbers game and am ready to bring you some serious, mind-blowing statistics! (Complete with excitable exclamation marks!……!!) To make this edition of Month in Numbers […]
Latest thoughts for: user-experience
Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering 'What is going on?', online surveys (as a part of user voice/feedback tactic) are responsible for answering 'why is it happening?' (not a quote, just a personal interpretation). I've stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious...
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter