It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:
With plenty predicting that 2011 will be a year of Conversion Rate Optimisation we definitely think we’re looking forward to providing you with valuable insights towards increasing the conversion rate of your online channels this year. Our first topic doesn’t get much ‘buzz’ – it’s average order value (AOV), and basic tactics and methods for increasing this metric.
Improving websites has always been an internet marketing essential and since the arrival of Kiril at Attacat, it’s something we have been focusing on even more. His passion and expertise in what we describe as “conversion rate optimisation” (aka “website thinknig”) has really got my grey matter stirring and changed the [...]
Is it a Santa Claus or a Panel Member?! Today it was Edinburgh’s turn to host the New Media Breakfast Q&A session. Belinda Roberts of Winning Entrepreneurs hosted the session whilst the faces on the panel were: Colin Gilchrist of Digital Face; Dan Frydman of Inigo Media and Tim Barlow from Attacat Internet Marketing.
You can follow best practice guidelines, adopt recommended systems and try to institutionalise the whole process, but at the end of the day every client, every campaign and every search engine user will always be different. But throwing caution to the wind, here’s my interpretation of how a PPC campaign can be managed.
The latest New Media Breakfast covered the topic of Video for Business. As is becoming customary, I was invited to do a short slot on the search engine optimisation (SEO) aspects of the topic. Here’s what I talked about in relation to SEO & video, both in Glasgow last month and [...]
Reading tips and guides from others can really help with getting to grips with a new process. The most valuable insights, however, come from doing specific tasks hundreds of times, making thousands of mistakes and learning from them. That’s what people usually call “experience”!
3 new recruits, office getting too small!
So then, you’ve decided it’s time to take the plunge & get a new website. The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]
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