This is the 3rd and the last part of the UVP development series where we cover the importance of appeal and clarity.
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In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff. Internet marketing will always operate under severe content limitations, whether […]
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