Share ThisLINK: Tracking the KPIs of social media
Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.
Fold & Scrolling Internet Marketing MythBusters
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
Clickstream Whitepaper: the online purchase path
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
Web Analytics & Conversion Rate Optimisation June Roundup
All major things happened in June brought right to your door:
Google Analytics News & Resources
A bit of Social Analytics
Usual list of good CRO read
And an infographic about mobile web
Web Analytics & Conversion Rate Optimisation May Roundup
All major things happened in May brought right to your door:
April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…
Tracking more than just pages with Google Analytics
A long overdue blog post! The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics. There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]
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