Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
All major things happened in May brought right to your door:
April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
And a lot more…
The Attacat Team could take your
web presence forward