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The Attacat BrainPosts Tagged ‘ web analytics ’

LINK: Tracking the KPIs of social media

Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:

Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones

Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.

Spin for me

Web Analytics & Conversion Rate Optimisation June Roundup

All major things happened in June brought right to your door:

Google Analytics News & Resources

A bit of Social Analytics

Usual list of good CRO read

And an infographic about mobile web

Round-up

Web Analytics & Conversion Rate Optimisation May Roundup

All major things happened in May brought right to your door:

April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…

Google Analytics v2.0

Tracking more than just pages with Google Analytics

A long overdue blog post!  The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics.  There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]


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