We look at the whole of 2012 in all its ‘internet numbers’ glory and chat about some of the numbers of the last year that were previously unmentioned in any of our 2012 ‘Month in Numbers’ posts.
There’s nothing better on a Summer’s evening than a cool cocktail, so Attacat are delighted to have been involved in the creation of a new website for SocialandCocktail.co.uk. It’s a fantastic resource for cocktails and cocktail recipes and cocktail bars across the UK.
This project included:
- Creating the site in a Wordpress platform
- Advice and assistance with content generation
- Online marketing consultancy
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
New features in GA
Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.
At Attacat we like Wordpress. It’s good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that’s where the chaps at Yoast have helped out by providing a cool infographic that explains the mains ‘chunks’ of a Wordpress theme.
Reading tips and guides from others can really help with getting to grips with a new process. The most valuable insights, however, come from doing specific tasks hundreds of times, making thousands of mistakes and learning from them. That’s what people usually call “experience”!
The Attacat Team could take your
web presence forward