Website Thinking | Attacat of Edinburgh - Part 2
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The Attacat BrainPosts Tagged ‘ Website Thinking ’

Year in Numbers – 2012

We look at the whole of 2012 in all its ‘internet numbers’ glory and chat about some of the numbers of the last year that were previously unmentioned in any of our 2012 ‘Month in Numbers’ posts.

New website launch: Offbeat

Ready to discover your inner musical dream?!
We are very excited to announce here at Attacat that Offbeat – the Edinburgh recording studio and music producers who work with clients both here in the UK and worldwide have a brand new website and we worked with them on it!
Offbeat specialise in music production from their very own studio but they also offer [...]

Channel 4 – Clever Cookie Persuasion

Some of you may have received an email today from Channel 4 to let you know that they had updated their Terms of Use, Privacy Policy and Cookies Policy – some of you, like me, may not even remember signing up to be on Channel 4′s mailing list!
The email included a link to a video of Alan Carr explaining how [...]

social and cocktail

New website launch: SocialandCocktail.co.uk

There’s nothing better on a Summer’s evening than a cool cocktail, so Attacat are delighted to have been involved in the creation of a new website for SocialandCocktail.co.uk. It’s a fantastic resource for cocktails and cocktail recipes and cocktail bars across the UK.

This project included:

  • Creating the site in a Wordpress platform
  • Advice and assistance with content generation
  • Online marketing consultancy
microdata for seo

Microformats SEO how-to: I’ve a cunning Schema

Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!

Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.

Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.

Web Forms Dilemma

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part

Haley's Comet

Web Analytics & Conversion Rate Optimisation Roundup – July 2011

All major things happened in June brought right to your door:

Tracking social actions with Google Analytics (GA)

Basic email marketing metrics

GA cheetsheet

New features in GA

Site search

Redesigning homepage

Ecommerce infographics

Web Forms Dilemma

Form Optimisation Guide Part 1 – Email Capturing Form

Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.

Anatomy of Wordpress theme

LINK: Tinker with WordPress themes

At Attacat we like Wordpress. It’s good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that’s where the chaps at Yoast have helped out by providing a cool infographic that explains the mains ‘chunks’ of a Wordpress theme.

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User Testing: Hard Won Experience

Reading tips and guides from others can really help with getting to grips with a new process. The most valuable insights, however, come from doing specific tasks hundreds of times, making thousands of mistakes and learning from them. That’s what people usually call “experience”!


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