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The Attacat BrainPosts Tagged ‘ Website Thinking ’

Haley's Comet

Web Analytics & Conversion Rate Optimisation Roundup – July 2011

All major things happened in June brought right to your door:

Tracking social actions with Google Analytics (GA)

Basic email marketing metrics

GA cheetsheet

New features in GA

Site search

Redesigning homepage

Ecommerce infographics

Web Forms Dilemma

Form Optimisation Guide Part 1 – Email Capturing Form

Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.

Anatomy of Wordpress theme

LINK: Tinker with WordPress themes

At Attacat we like Wordpress. It’s good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that’s where the chaps at Yoast have helped out by providing a cool infographic that explains the mains ‘chunks’ of a Wordpress theme.

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User Testing: Hard Won Experience

Reading tips and guides from others can really help with getting to grips with a new process. The most valuable insights, however, come from doing specific tasks hundreds of times, making thousands of mistakes and learning from them. That’s what people usually call “experience”!

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Checklist – New Site Launch: the basics

So then, you’ve decided it’s time to take the plunge & get a new website.  The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]

tyre medics

New Website Launch: Tyre Medics

Tyre Medics new website – planned & optimised by Attacat. Design & build by Ladarnas.

Actionable Insights: The Edinburgh New Media Breakfast Google Analytics Presentation

With the chamber street tower packed to capacity, our very own Ben Rogers gave a fantastic and non techie talk about Google Analytics.

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Link: Big Orange Buttons – the Future of the Call to Action?

Just a mention here for Oli of Unbounce & his recent blog post.  Is the future of the call to action really big, orange & glowing?  Quite possibly!
The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

Reputation-Management-for-Wordpress

Link: Reputation Management for WordPress

Reputation Management for Wordpress plugin

We all want to see where our brands are being mentioned – there are a plethora of tools out there to achieve the task but this new Reputation Management for Wordpress plugin looks interesting…

Hugo Boss - Champs Elysées - 06-08-2006 - 6h41

Landing pages are your show window

Take any shop window and break down the characteristics of it. What do you have? Essentially many components such as price, products, design etc.  These gears work together to entice the passer-by to enter the shop and potentially convert.
Now imagine you could tailor the components in real time to suit the individual who presses their [...]


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About The Brain

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  • Our posts (waves) are usually short and snappy and added as they occur to us. From time to time we also offer more concentrated thought. (More about Brain)

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