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Some interesting stats released during January.

1.2 billion

Pounds spent on clothing on the Internet in 2006. Online clothing sales have increased by 461% over the last five years, according to figures from market research company Mintel.

1 billion

The number of ads delivered to mobile devices by mobile pay-per-click advertising intermediary AdMob in its first year, according to the company.

19.2%

The average click fraud rate of Pay Per Click advertisements appearing on search engine content networks for the last three months of 2006, according to Click Forensics.

46.2%

Proportion of EU households with Internet access at the beginning of 2006, according to a recent EU study.

21%

The percentage of search traffic for ‘The Sun’ from paid listings. Read full article.

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