This Morning’s Chamber of Commerce Seminar

Thanks to all those that came along to our Glasgow seminar this morning. I hope you all found it useful.

Particular thanks to James for being brave enough to stand up and tell us all about his business. Hopefully the keyword research he got out of it will form the basis of a successful campaign.

I forgot to come back to the click fraud issue at the end of the seminar. The point that I wanted to make is that provided you track all your conversions, and are happy that the amount you are spending on securing customers is acceptable, then the issue of click fraud is negated.

This is not to say that it is a non-issue. It isn’t, but with a bit of vigilance, it is a manageable one.

Further Resources

The Slides

Download (4MB)

Keyword Tools

AdWords Further Resources

Attacat Further Resources

  • The Blog
  • Attacat Newsletter – sign up on any page of the website (bottom left)
  • Forthcoming seminar in Edinburgh for web developers (please contact Tim)

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2 thoughts on “This Morning’s Chamber of Commerce Seminar”

  1. Alan Busby says:

    Just wanted to say a big thanks from Glasgow Chamber of Commerce for coming over to the west today, and teaching our members about Google AdWords.
    Thanks Tim, loved the mug!

  2. Tim Barlow says:

    Thanks Alan – it was a pleasure

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