Video for Business: New Media Breakfast in Glasgow & Edinburgh
This morning’s New Media Breakfast was kicked off by Paul Levinson over video phone from the US. Paul is the best selling author of New New Media, and he had recorded this piece specially for the breakfast here in Edinburgh and last month in Glasgow. His key points:
- easier than ever to get a message across the world. Startrek video telephone of 1964 is now a reality
- the difference between seeing a person from just hearing (or reading) is enormous. Video gives sensory queues. If a picture is worth a 1000 words, what is a video worth?
The rest of the breakfast was led by Gordon White of fatBuzz (with a quick appearance from me later on). So onto the main content of the breakfast…
Is video more popular now? Or just more accessible? Probably both but certainly it’s:
- Easier to produce
- Lower expectations (BBC production not required)
- Better broadband
- Easier to distribute
- People getting more comfortable in front of a camera
Video is much easier to consume. Connected FM changed their front page text based page to a video. It gives a much fuller impression than text alone.
- Paints 1000 words
- Breaks down barriers (people feel they know you)
- You can watch it when it suits you
- Easy to share
- Cost effective – Fake Bake video – cost per view worked out at £0.0058 so far including production and promotion costs. A little less than the cost of sending out a brochure with a 2nd class stamp!
Lots of options:
- iPhone 4 – my weapon of choice. Quality offset by ease of publishing
- Kodak Zi8 (allows external microphone so sound quality better)
- Normal style Domestic HD camcorders
- Hi spec SLR digital cameras have video capability
- Full broadcast quality – only really necessary for your best videos
Most PCs and Macs now have editing software included. Yes there are better but probably worth outsourcing.
The warning: pencils can produce masterpieces, but in the right hand. Likewise video! However do you need a masterpiece?
We Print Pazzaz.com – This video looks like a rant but think how much you’ve learned about the company from the video.
Peter Rossentiel (wine merchant, regular attender of the #NMB and Glasgow’s answer to Gary Vaynerchuk) – Just chatting about a wine in his back garden. Video recorded and produced himself but demonstrates knowledge. Puts him above your average off license. CorkandBottle.co.uk
Cameron Ross, the dress hire people were entering the wedding market in 2008. They went to the British Bridal Exhibition show and took a stand. They interviewed a number of exhibitors including Cameron Ross and then gave the video to British Bridal Exhibition to use to promote their event. The show then used the video to promote the show for the next two years resulting in much higher numbers than Cameron Ross could have done on it’s own. They simply took advantage of fact that someone didn’t have video.
French Connection Youtique on YouTube – very interactive. Future of e-commerce. (Test being done by YouTube). You can however put linkable annotations in videos now so you can make logos clickable for example.
Tipex A hunter bear video – You have probably seen it.
Should You Do Video? Yes but…
Gordon showed a great video of someone trying to do a piece to camera describing his business. He just couldn’t do it despite being brilliantly confident usually. He simply had to admit that video just wasn’t for him. Perhaps audio podcasting or blogging would be a better alternative in this case!
Distribution & Sharing
- You Tube – Set-up a channel and include branding within your video
- Embed video into your blog posts to increase views (as oppossed to simply linking to the video) as I have done with this post.
- Post videos on niche networks as most will encourage you to post relevant content.
- Include Twitter and Facebook buttons
- Add Vidoes to Facebook (you can automatically feed your YouTube channel content into Facebook
- iTunes – easy to upload and distribute videos to iTunes
- Viddler – another video sharing platform
- Vimeo – a caution: Vimeo is not for commercial purposes (yet lots of businesses are using it)
- Can bring video content into LinkedIn using MyWork plugin.
- Flickr – well known for photos, less known for videos but can do HD videos.
- Slideshare – you can also upload HD video as well as presentations
- Daily Motion – good for lifestyle
- Moviecom.tv – Glasgow based start-up to keep an eye on.
- Tubemogul – a great tool for distributing video to multiple destinations. Can save huge amounts of time (but be aware of the SEO implications – see tip 4 here).
- Live brodcasting: Check out Bambusa and UStream.
Search Engine Optimisation
Who owns the copyright? Answer depends: if commissioning video check this before hand. You want to own it.
Optimum length of video? Max 15 mins for YouTube but most likely to be much much shorter. Lots of short videos often better than longer one. However this does depend on content.
How social is video? Some have noted they get lots of comments on blog posts but not necessarily videos. Seems to depend on market.
David Flint (Mac Roberts Solicitors) made valid comment about taking care with background music. Easy to get sued. Gordon recommended podcast alley for royalty free music. Do a search for royalty free music.
Do you get notified if people comment on your YouTube channel? Yes, may be not by default though.
A good comment was made about video quality. It shouldn’t be crap but the important thing is content, rather than necessarily BBC production values. Nothing wrong with user generated content. Nothing wrong with brilliantly produced stuff. Time and a place for both!