Yahoo Search Marketing Cremation Confirmed for 2011
As reported previously we have further confirmation that the transition of Yahoo!’s search advertising platform to Microsoft AdCenter will not occur until 2011 in the UK.
We’re working toward completing this transition in the U.S. and Canada before the start of the 2010 holiday season, with additional countries following on a staggered schedule beginning in 2011.
Whether or not the transition will be completed on a global basis in 2011 remains to be seen. It may be that Yahoo! Search Marketing manages to hold on to life into 2012 by is fingertips. We might even have a government by then too.