Growing Locally
Client
Polley Garden Design (www.polleygardendesign.com) is a garden design consultancy in Edinburgh.
Objective
To dig up customers from a specific geographical area
Method
Polley Garden design operates exclusively within and around Edinburgh. It was therefore vital to pre-qualify the site visitors before paying for them. Attacat therefore are using very tightly focused keywords and advert copy as well as the geo-targeting options offered by Google AdWords.
The client has restricted capacity for projects and has been able to use the flexibility of pay-per-click search engine advertising by turning the campaign on and off to match demand with supply.
Results
- Several new contracts landed including two for more than 20,000
- Minimal Ad Spend (aka very low seed capital)
Testimonial
“Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with. Thank you Attacat.”
Gillian Polley, Polley Garden Design.
