Squeezing out the Wastage
The Client
Undisclosed (so we could show you the real numbers without giving away our clients competitive intelligence. This client is an online retailer)
The Problem
Client Objective: To take over the clients existing campaign and reduce the average cost of customer acquisition, without reducing order levels.
The Solution
- Additional and more targeted key phrases were used
- Ad copy was improved
- Recommendations were made on improving the ability of the website to convert visitors into customers
- Performance of individual phrases were quantified
The Results
- Cost of customer acquisition reduced from 6.00 to 3.00 within 4 months
