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a quick account review paying for itself after 4 weeks

Client

Ocean Kitchens Edinburgh are a kitchens and bedroom showroom based in Leith, Edinburgh.

 

Ocean Kitchens Edinburgh run a Google AdWords account driving local traffic to their website, but recently felt costs were going up while enquiries were going down.

 

Objectives

  • Curb the pattern of rising spend levels, and bring the Cost Per Action back under control.

 

What We Did

Pay-Per-Click

  • Reached the right audience by filtering out irrelevant searches and directing more budget to the good ones.
  • Segmented the traffic and setup filters to ensure users were always exposed to the most relevant ad to them.
  • Setup a system to continuously test ad copy strategies.

 

What We Achieved

  • Reduced Cost Per Action by 23% without losing out on any leads
  • The savings on the CPA meant the account review paid for itself in under 4 weeks
Want to grow your business this season? Get in touch ›

 

 
 
 

0131 220 1441

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