a quick account review
Ocean Kitchens Edinburgh are a kitchens and bedroom showroom based in Leith, Edinburgh.
Ocean Kitchens Edinburgh run a Google AdWords account driving local traffic to their website, but recently felt costs were going up while enquiries were going down.
- Curb the pattern of rising spend levels, and bring the Cost Per Action back under control.
What We Did
- Reached the right audience by filtering out irrelevant searches and directing more budget to the good ones.
- Segmented the traffic and setup filters to ensure users were always exposed to the most relevant ad to them.
- Setup a system to continuously test ad copy strategies.
What We Achieved
- Reduced Cost Per Action by 23% without losing out on any leads
- The savings on the CPA meant the account review paid for itself in under 4 weeks