a quick account review: paying for itself after 4 weeks | Attacat of Edinburgh
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a quick account review paying for itself after 4 weeks


Ocean Kitchens Edinburgh are a kitchens and bedroom showroom based in Leith, Edinburgh.


Ocean Kitchens Edinburgh run a Google AdWords account driving local traffic to their website, but recently felt costs were going up while enquiries were going down.



  • Curb the pattern of rising spend levels, and bring the Cost Per Action back under control.


What We Did


  • Reached the right audience by filtering out irrelevant searches and directing more budget to the good ones.
  • Segmented the traffic and setup filters to ensure users were always exposed to the most relevant ad to them.
  • Setup a system to continuously test ad copy strategies.


What We Achieved

  • Reduced Cost Per Action by 23% without losing out on any leads
  • The savings on the CPA meant the account review paid for itself in under 4 weeks
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