Attacat Services Used: Pay-per-Click (Google, Bing & Yahoo)
Precious Little One is one of the biggest and fastest growing nursery retailers in the UK – since their inception in 2004 they’ve grown rapidly and now supply over 10,000 different products through their website and retail superstore in Grantham.
To take over the existing Google AdWords (PPC) campaign that was being managed in-house and:
- Maximise the profit from the campaign,
- Free up Precious Little One’s management time,
- Expand product ranges after achieving above objectives – then continue to expand in line with their rapidly growing number of products.
Objectives 1 and 2 were achieved by increasing the number of relevant search phrases they were advertising on (which in turn increases the number of orders), improving the targeting of the adverts, revising the website layout and detailed analysis of the campaign performance.
For such a large and quickly evolving product range we ensure we’re always available to update new products and price changes at a moments notice. Every new product added to the Precious Little One website requires their own keywords and adverts, plus we need to ensure that price changes, out-of-stock products and special offers are quickly updated and accurately represented. We also use sophisticated bid management techniques to ensure that every product advertised is generating profits, comparing the cost of advertising with the average order value of each customer.
In just six months we grew sales revenues from pay-per-click activity by over 160%, while at the same time increasing the profitability of each advertising pound spent. Precious Little One is now one of the largest online nursery retailers in the UK and has just recently opened its first physical retail store in Grantham.
- Average cost per order reduced by 50% in the first two weeks
- Sales from existing product ranges increased by 50% within two months
- 500% increase in order rate after first 12 months
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Founder & Managing Director