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Bespoke Weekends - Website Consultancy & PPC

stag-gering results dramatic turnaround for hen & stag organiser

Attacat Services Used: Pay-per-Click, Conversion Rate Optimisation


The Client

Bespoke Weekends specialise in tailor-made hen and stag weekend packages in Edinburgh.

Bespoke Weekends initially approached Attacat to take over their Google AdWords account which was producing low numbers of enquiries at high costs resulting in no bookings at all. Attacat firstly reviewed the website and decided it needed a lot of improvements before sending paid traffic to it.

Objectives

To increase the conversion rate of the website and generate quality, cost effective online enquiries by:

  • Improving the usability of the site
  • Increasing the visibility & options for lead generation
  • Creating a targeted AdWords account

What We Did

Attacat reviewed the website and specified detailed Conversion Rate Optimisation changes to be implemented by an Attacat partner web development team. The document focused primarily on improving navigation, call-to-actions and content to increase usability and conversion rates. Our knowledge of other aspects such as SEO and social media were also kept in mind whilst suggesting the improvements in order to build a good base for ongoing optimisation work.

See the screen shots below which show some before and after pages:

PPC Advertising Once changes were made to the website, a new AdWords account was created to restart pay-per-click advertising. Through the careful selection of focused keywords, visitors gained through campaigns are now almost 10 times more likely to enquire than previous traffic received before Attacat got involved.

What We Achieved

  • Improved conversion rate by 908%
  • Reduced the cost per enquiry by 85%
  • Bounce rate percentage decreased by more than 50%
  • AdWords account sometimes needs switching off to catch up with enquiries!

Client Testimonial

What an amazing transformation Attacat have made to my business. They have delivered as promised.

Gill Barker, Owner,  Bespoke Weekends

 
 
 

0131 220 1441

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