increase average order value
Attacat Services Used: Conversion Optimisation,
Clare Florist is an online florist retailer we’ve been working closely with for several years. We have already achieved some blooming marvellous results with the email marketing optimisation but recently managed to secure a solid revenue increase by optimising the added value products on their flower bouquet pages – the extra items that people buy to send along with their flowers.
How did we do it?
We started with some in-house user testing and combined this with the insights from clickstream data. We could clearly see that both the placement and the implementation of the added value products were not as effective as they could be. We just weren’t selling as many cuddly toys and boxes of chocolates as we would have liked!
We hypothesised that by simplifying this section and moving it closer to the main call-to-action it would become naturally included in the user’s eye-path as well as their overall decision making process. Additionally, the empty real estate we gained in the right hand column would be used to make our free delivery information more prominent and add in a satisfaction value proposition and testimonials to help decrease general user anxiety.
Before: The site before our changes
After: Our formulated test variation
So what happened?
Our hypothesis was confirmed – Great balls of fleur! Testing both of the variations above showed a statistically confident 11.8% increase in revenue per visitor!
What next? Go get yourself a drink, Steve – you’ve earned it!
That’s what your boss will tell you when your conversion rate and revenue start increasing (if your name is Steve). We’ll even guarantee results or your money back!