50% Reduction in Costof Customer Acquisition through Google AdWords

The Client

Undisclosed (so we could show you the real numbers without giving away our clients competitive intelligence. This client is an online retailer)

The Problem

Client Objective: To take over the clients existing Google AdWords campaign and reduce the average cost of customer acquisition, without reducing order levels.

The Solution

• Additional and more targeted key phrases were used
• Ad copy was improved
• Recommendations were made on improving the ability of the website to convert visitors into customers
• Performance of individual phrases were quantified

The Results

• Cost of customer acquisition reduced from 6.00 to 3.00 within 4 months