Sports Science Selling more packages through Google AdWords

The Client

Glory Days offer ticket and accommodation packages for major events, especially major sporting occasions such as Grand Prix and 6 Nations Rugby.

The Problem

Glory Days had been managing their own Google AdWords campaign with some success but felt they could be being more scientific about it.

The Solution

Attacat created a new campaign for Glory Days, focusing on getting Glory Days in front of larger crowds through finding additional key phrases and making the adverts more targeted.

By working with Glory Days to track results all the way through to sales (all of which occur offline), Attacat were able to quickly identify areas where campaigns were not firing on all cylinders. Appropriate action was then (and still is) taken to ensure a high return on investment.

The Results

• Substantial increase in sales for the same budget as the client’s original campaign.

Customer Comment

Attacat have provided a professional service throughout. They have taken time to understand our business Excellent results and easy to work with – highly recommended.

Dave Hardy, Glory Days