Who are Gardens Galore?
Gardens Galore Scotland are a Perthshire-based garden landscaping company serving the whole of Scotland.
Gardens Galore Scotland felt they were unrepresented on the internet and missing out on opportunities. As part of a full site redevelopment, they came to Attacat to find a way of driving relevant and cost-efficient enquiries through their website.
Our objectives were:
- to begin a pilot AdWords account and start driving quality and cost efficient enquiries
- during the first six months, to increase the volume of quality enquiries while lowering the cost paid for each.
Pay Per Click
Attacat created a new Google AdWords account and, over the first six months, implemented a process of testing, analysis and refinement not only to drive high quality and cost-efficient enquiries on the website, but also to uncover new ways users were searching online. This led the account to quickly grow, then double and triple their average monthly enquiries.
While all this expansion was going on, the traffic was quietly being segmented, filtered and refined in the background, making the account a lot more efficient and almost halving the cost per enquiry.
- Increased the volume of enquiries by 233%
- Lowered the cost per enquiry by 50%