Gardens Galore

The six-month growing season

  • Volume of enquiries up 233%
  • Cost per enquiry halved

Who are Gardens Galore?

Gardens Galore Scotland are a Perthshire-based garden landscaping company serving the whole of Scotland.

The challenge

Gardens Galore Scotland felt they were unrepresented on the internet and missing out on opportunities. As part of a full site redevelopment, they came to Attacat to find a way of driving relevant and cost-efficient enquiries through their website.

Our objectives were:

  • to begin a pilot AdWords account and start driving quality and cost efficient enquiries
  • during the first six months, to increase the volume of quality enquiries while lowering the cost paid for each.

The approach

Pay Per Click

Attacat created a new Google AdWords account and, over the first six months, implemented a process of testing, analysis and refinement not only to drive high quality and cost-efficient enquiries on the website, but also to uncover new ways users were searching online. This led the account to quickly grow, then double and triple their average monthly enquiries.

While all this expansion was going on, the traffic was quietly being segmented, filtered and refined in the background, making the account a lot more efficient and almost halving the cost per enquiry.

The solution

  • Increased the volume of enquiries by 233%
  • Lowered the cost per enquiry by 50%
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Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!

Jim Byiers, Managing Director, Gardens Galore

Would you like us to a "Gardens Galore" for you?

Fill out the form below or give us a call on 0131 220 1441 so you can let us know what the next objective we need to achieve is

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