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Ramp Up £60k a month to £160k in six months
Attacat Services Used: Pay-per-Click
The Client
Undisclosed. (We wanted to use the real numbers so for the sake of the clients’ confidentiality we need to keep it anonymous. We can say that they are a retailer).
The Problem
How to get the most out of their ongoing £9,000 a month PPC budget
The Solution
- Implemented tracking software (analytics)
- Revised pay per click bidding strategy to focus on high value orders
- Extensive keyword research
The Results
- Increased tracked online orders from £62,000 a month to £164,000 a month over a five month period. (Note: the lead up to Christmas is usually a quiet time for this client)
- Notable increase in offline orders over the same period
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