Attacat Services Used: Pay-per-Click
Undisclosed. (We wanted to use the real numbers so for the sake of the clients’ confidentiality we need to keep it anonymous. We can say that they are a retailer).
How to get the most out of their ongoing £9,000 a month PPC budget
- Implemented tracking software (analytics)
- Revised pay per click bidding strategy to focus on high value orders
- Extensive keyword research
- Increased tracked online orders from £62,000 a month to £164,000 a month over a five month period. (Note: the lead up to Christmas is usually a quiet time for this client)
- Notable increase in offline orders over the same period