tripled leads & halved CPA: the 6 month growing season | Attacat of Edinburgh
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tripled leads & halved CPA the 6 month growing season



Client

Gardens Galore Scotland are a Perthshire based garden landscaping company servicing the whole of Scotland.

Gardens Galore Scotland felt they were unrepresented on the internet and missing out on opportunities. As part of a full site redevelopment they came to Attacat to find a way of driving relevant and cost efficient enquiries through their website.

 

Objectives

  • Begin a pilot AdWords account and start driving quality and cost efficient enquiries
  • During the first 6 months increase the volume of quality enquiries while lowering the cost paid for each

 

What We Did

Pay-Per-Click

Attacat created a new Google AdWords account and over the first 6 months implemented a process of testing, analysis and refinement to not only drive enquiries on the website that were of the right quality and were cost efficient, but also uncovered new ways that users were searching online, leading the account to quickly grow and double, then triple their average monthly enquiries.

While all this expansion was going on, in the background the traffic was quietly being segmented, filtered and refined making the account a lot more efficient and practically halving the Cost Per Enquiry.

 

What We Achieved During the First 6 Months

  • Increased the volume of enquiries by 233%
  • Lowered the Cost Per Enquiry by 50%

 

Customer Comment

We had never undertaken pay per click before and after developing a new website we were introduced to Attacat. The team really got to understand our business and worked with us to create a very successful campaign – the results say it all!

Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!

Want to grow your business this season? Get in touch ›

 

 
 
 

0131 220 1441

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