Email is a hugely important marketing channel that is very often overlooked and undervalued.
Our service, as with our other conversion optimisation services, is all about measuring, optimising and testing. We don’t tend to actively manage your entire campaign as that would drive up costs – instead we do all the research and groundwork to ensure that your email activity is achieving its goals and your strategy is sound.
Award winning strategy – Whoopdee Doo!
We were super pleased to have been the recipients of the Marketing Sherpa Email Award for best strategy. You can read what exactly was done in the Clare Florist Case Study
Audit and review
As always, we start a period of deep data gathering – really getting to grips with both your existing email marketing efforts as well as your existing customers and the data related to them. We’ll want to see all the information you have about your customers and their habits as it’s only with this information that we’ll be able to create a highly targeted and personalised email strategy for you. If you don’t have this information, we’ll plan how to get it!
Optimising and testing
Once we have laid the foundations of your strategy we’ll then plan the best way to make the most this highly lucrative channel. Our techniques include:
Subject line testing
Frequency and scheduling testing
Cart abandonment analysis and recovery