email marketingoptimising your email campaigns

We all know that email marketing is an extremely important acquisition and retention tool, but is it working for you?

Our email service is about optimisation and testing.  We don’t actively manage your email campaign as that would drive our costs up, so instead we do all the ground work and provide you with a winning formula.

During the entire process, we’re always on hand to offer consultation and advice should you require it (so don’t worry, you’re not alone).

why should I use attacat?

• Expert optimisation with accurate results
• Flexible approach to your business objectives
• Scientific methodology & clear reporting
• Email template for future use

what’s the process?

1. Data gathering
2. Data analysis
3. Hypothesis development
4. Creation of email template
5. Performance monitoring
6. Analysis of results
7. Future recommendations

how are my results measured?

All email tests are measured using flexible key performance indicators (KPI).  However, we would recommend using these KPIs:

• Open rate (OR)
• Click-through rate (CTR)
• Revenue generated