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Cookies in use

Cookies In Use on This Site

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.

Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you’d expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties

You can learn more about all the cookies we use below

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

Website Function Cookies

Our own cookies

We use cookies to make our website work including:

  • Allowing you to add comments to our site
  • Remembering if we have already asked you certain questions (e.g. you declined to use our app or take our survey)

There is no way to prevent these cookies being set other than to not use our site.

Third party functions

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies:

  • Videos (powered by YouTube and Vimeo)
  • Presentation Slides (powered by SlideShare)
  • Google Maps
  • Other embedded content

Disabling these cookies will likely break the functions offered by these third parties

Social Website Cookies

So you can easily “Like”or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:

  • LinkedIn
  • Facebook
  • Twitter
  • Google Plus
  • ShareThis (who provide us with lots of sharing buttons all in one neat package)
  • AddThis – (who also provide us with lots of sharing buttons all in one neat package – we like to try out different ones)

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Site Improvement Cookies

We regularly test new designs or site features on our site. We do this by showing slightly different versions of our website to different people and anonymously monitoring how our site visitors respond to these different versions. Ultimately this helps us to offer you a better website.

We use Optimizely software to do this (privacy policy) (cookie opt-out)

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use quite a number (as internet marketers we like to test these tools frequently) including:

  • Google Analytics - If you are anti-Google you can opt-out of being tracked by Google Analytics (we’d prefer you didn’t though as this data is seriously helpful to us in improving our website)
  • Tynt. Bad name and we aren’t totally sure about the product! We will get back to you on this one in due course.

Pretty-much-anonymous tracking software

A very nifty tool called Click Tale sometimes takes little videos as you view this site.  Again it is completely anonymous with one exception: if you submit an enquiry to us then, believe it or not, we can actually play back your user session.

Don’t worry though we don’t have a camera looking at you – it just records keyboard strokes and mouse movements which can be really helpful in making our forms easier to understand.  Further if you don’t fill out a form at any point we will never know who you or nor will Click Tale (who will never know who you are).

Click Tale are hot on data privacy and protection, so much so we were sufficiently impressed to blog about it.  You should also check out their privacy policy. It’s a tool we love and we would be delighted to show you it in action.

Of course if this is all too much for you, you can disable ClickTale.

We also use technology to determine how people who phone us arrived on our website (e.g. from a search engine or by clicking on an advert). This is to help us to identify how people heard about us. Please be aware that if you call us, using a phone number on the website we can potentially tell how you arrived on our website. Again this ultimately helps us keep down costs for you.  We use a product called AdInsight.

Advertising Cookies

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

You can learn more about online advertising at YourOnlineChoices. You can opt-out of almost all advertising cookies here although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

Remarketing Cookies

You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so called “remarketing cookie” during your visit. We use these adverts to offer special offers etc to encourage you to come back to our site. Don’t worry we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these advertising cookies at anytime as explained above.

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however will likely limit the functionality of our’s and a large proportion of the world’s websites as cookies are a standard part of most modern websites

It may be that you concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

The cookie information text on this site was derived from content provided by a free tool we offer. If you need similar information for your own website you can get a free customised cookie information page here.

If you have any views on the cookies we are using, we would welcome your input!

 
 
 

0131 220 1441

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Cookies in Use