Digital marketing services
Digital strategy: get your web presence delivering customers
A web presence that “adds value” to your customers and future customers is the key to driving long term sales, whether through content marketing, social media, SEO, email or any other form of marketing.
We’ll work with you to define what role you want your web presence to play in the day-to-day life of your targeted groups and individuals.
With this decided we will, together, be able to create focused strategies and campaigns and answer difficult questions:
“Are we on the right track?”, “Where should I be investing?”, “What will it cost?”, “Who will do what?”, “How can I reduce my risk?”, “What people and resources do I need?”.
Innovative ideas that make the best use of the internet
How do you stand out in a ‘winner takes all’ world?
Copying the competition is not the answer. Trying to catch up is doomed to fail. Overtaking and accelerating into the distance is the only option: the good news though is that you get to choose the race you want to run.
“Digital” offers the opportunity to make you genuinely different to the competition so you can attract the lion’s share of a defined set of customers, even if up against “bigger” competitors. That’s what the strategy will develop for you will set out to do. Sometimes it may be:
- a subtle change of focus onto a key market,
- to use digital in a way nobody else is in your market
- something “digital” that is highly innovative or even “disruptive”
- a combination of the above
It all comes back to seeing the role of digital marketing as being all about adding value to your target market.
Personas who don’t want to be sold to
Fact: Unfortunately, the vast majority of the time, your target market is not particularly interested in what you have to offer.
The internet has made us all much more resistant to “sales”; our strategies seek to work with that fact rather than against it. The key is to understand the problems, needs and passions of your customers so you can then create digital offerings that tap into their motivators and interests long before they are in your ‘sales’ market.
Any Attacat strategy will include the development of one or more “personas” – essentially an imaginary customer that you, us and your whole team can really get to “know” (no really!). When you know what keeps them awake at night or gets them over excited, together we can create digital solutions that they will love and set you apart.
The steps to world domination
1. Business understanding
We assess what content, technology and resources you have currently and understand your business plans and current website effectiveness.
2. Familiarisation workshop
We will spend a day with you and key members of your team (likely to include someone from sales and account management in addition to the senior team) to really understand the business, determine what initial ideas you have and what the unique value proposition of the business is. We will also begin to develop one or more target “personas” (an imaginary customer). If time allows during the day we will also begin to develop the strategy.
3. Digital strategy development
We will then digest and develop an outline online marketing strategy document that will set the tone for the next year, or more, of marketing work. For the immediate future, we will create a to-do list of activities and recommendations.
4. Implementing the recommendations
Armed with the prioritised list of actions, we will work with you to decide who is best placed to implement the actions. Of course, the hope is that we continue to work together on an ongoing basis, whether it’s just to help you steer the strategy or getting deeply involved in the day-to-day.
Things our clients say
We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made.
Alistair Lothian, Director, Len Lothian
What an amazing transformation Attacat have made to my business. They have delivered as promised.
Gill Barker, Owner, Bespoke Weekends
Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with.
Gillian Polley, Owner, Polley Garden Design
As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about.
Alex Edwards, Owner, Natural High Safaris
As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company.
Anonymous, Attendee, Edinburgh Chamber of Commerce
“I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales.
Ben Thorburn, Head of Marketing, Wilderness Scotland
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Founder & Managing Director, Precious Little One
Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can.
Emma Ross, Marketing Administrator, Embrace Scotland/ASSC
Attacat have been key to our growth, changing and adapting the campaign to maximise our sales.
Anna White, Owner, ScotlandShop
Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season
Michael Bennet, Managing Director, Osprey Holidays, Ski Independence
Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!
Jim Byiers, Managing Director, Gardens Galore
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