Digital and internet marketing training
Digital marketing training to make you a pro
Our training sessions are tailored to ensure you get maximum value from your sessions. For smaller budgets we can deliver packaged internet marketing training providing best practice and Attacat expertise in any of our core areas of service. Alternatively, if you want to address particular concerns with your digital marketing and website, we can provide detailed prepped-for sessions that address your particular problems.
Things our Training clients say
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Director, Precious Little One
Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns.
Chris Goldring, Director, Mahlatini
They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended.
Helen Bray, Marketing Director, the Knowledge Transfer Network
We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made.
Alistair Lothian, Director, Len Lothian
What an amazing transformation Attacat have made to my business. They have delivered as promised.
Gill Barker, Owner, Bespoke Weekends
Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with.
Gillian Polley, Owner, Polley Garden Design
As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about.
Alex Edwards, Owner, Natural High Safaris
As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company.
Anonymous, Attendee, Edinburgh Chamber of Commerce
“I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales.
Ben Thorburn, Head of Marketing, Wilderness Scotland
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible.
Ian Lloyd, Founder & Managing Director, Precious Little One
Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can.
Emma Ross, Marketing Administrator, Embrace Scotland/ASSC
Attacat have been key to our growth, changing and adapting the campaign to maximise our sales.
Anna White, Owner, ScotlandShop
Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season
Michael Bennet, Managing Director, Osprey Holidays, Ski Independence
Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with!
Jim Byiers, Managing Director, Gardens Galore
Collaborative digital marketing
Google Analytics training is normally teamed up with our consultancy or troubleshooting service to ensure full & robust reporting with your current install. A Google Analytics Qualified Individual will lead the session based around your current Google Analytics installation. We’ll cover topics such as:
- Reports available in Google Analytics (and which ones to skip over!)
- Creating & using custom segments
- Understanding visitor traffic & behaviour
- Creating automated reports
- Utilising other tools to help boost the data from Google Analytics
- Time-saving tips & tricks
After the session, you should be happy creating & reporting on the variety of data made available by Google Analytics along with having a deeper understanding of the importance of the data and how to interpret it. As each session is tailored to your own Google Analytics installation, you will get everything in context and have time to ask specific questions about your own data.
With all sessions, we offer a 15 minute ‘refresher’ via Skype to ensure you’re happy with everything from the training.
Solve your problems
Our training will tell you where you might be going wrong with your digital presence, ensure you’re up-to-date with the very best practice and approaches and give you a fantastic output of recommendations and actions that you can then implement on your website and online presence.
Customised training is the perfect opportunity to answer any of those niggling questions you might have about your online marketing performance: What’s going on here in my data? Is this page correctly laid out? What content should I put here? How do I get a link from this website? We’ll put solid prep time into understanding what you’re doing right and wrong, and suggest solutions you can implement going forward.
Social media training
The world of social media can be an intimidating place. Perhaps you have already taken the plunge and don’t feel like you are getting all you can from your Facebook, Twitter or LinkedIn efforts.
Attacat provide bespoke training on social media for groups and individuals. We prefer to keep the group sizes to a maximum of 8 but if you would like training for a larger group please get in touch to discuss your requirements.
Our comprehensive training package aims to give companies and their employees a clearer understanding of the power of social media and the best ways to use it in a commercial setting.
We will focus and concentrate on getting you up to speed and comfortable with such things as:
- Creating your Facebook and Twitter profiles
- The differences between Facebook pages and profiles
- How to engage with your audience
- What you should avoid when sharing
- Tips and tricks to build a loyal and active following
- How to customise your SM profiles to make them stand out from the crowd
Once the training is complete the mystery surrounding social media should have been lifted leaving you happy that you are able to manage and continue with your campaign. Remember that each session is tailored to your brand and company so all the materials provided will be in context. You will also have plenty of opportunities to ask questions and go over anything that hasn’t made sense the first time.
“Very practical and approached in a flexible manner allowing us to go off track to other aspects of our work. The training was very useful and I doubt we could have fit much more in.”
Rachael, Cairngorms Business Partnership
“Explained so clearly; considering how much we got through it was consistently engaging and enjoyable. Extremely useful and I came away from the day inspired and excited about what we can do.”
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